Hi, I’m Annabelle Matson

Over the last 9 years as a Coach I’ve helped my clients move past inner limits and barriers that have been holding them back and witnessed incredible transformations as a result.

Working together means we’ll clear away the mental blocks, limiting beliefs, and emotional patterns that have been holding you back—whether they’re doubts about your worth, fears of failure, or the habit of overthinking and second-guessing yourself.

With my unique blend of mindset coaching, emotional healing work and practical strategies, you’ll not only overcome what’s keeping you stuck, but you’ll also gain the clarity, confidence, and momentum to move forward.

Working with me will help you create the life and career you’ve always wanted—without the stress, the second-guessing, or the fear of making the wrong move. 

People often come to my work because of the following:

Struggle with imposter syndrome and lack confidence to pursue their goals 


Feel overwhelmed by life and work, with no time or energy for what truly matters.


Are held back by self-doubt, fear, and limiting beliefs that stop them from creating the life they desire.


Struggle with emotional patterns (like people-pleasing or procrastination) that prevent them from stepping into their true potential.


Feel lost or uncertain about their career or life direction.


Have difficulty making decisions or trusting their instincts.


Face challenges in relationships—setting boundaries, navigating conflict, or dealing with insecurity.


Lack momentum on big ideas and are unsure how to take action.


Are tired of hustling and yearn for a more balanced, sustainable way of living and working.


 

After we work together, they share with me that:
 

Life feels like it’s flowing again and new opportunities are coming their way


They now have a clear direction and know where they are heading (and feel a sense of relief about that!) 


They believe more deeply in themselves and what they are capable of


Feel more comfortable as they do things that stretch them beyond their comfort zone. 


Are able to hold work more lightly, feeling like it’s much easier to leave it at the door. 


Have stepped out of hustle culture and know how to work in a way that honours their body and wellbeing 


They move through their day feeling settled and more relaxed


Their relationships feel deeper and more connected 


They have more energy at the end of the day 


Finding greater enjoyment from their work


Have space in their life for more good stuff outside of work - more fun, more connection, more joy.


They are confidently taking on new challenges and putting ideas into motion (that previously felt out of reach) 

Gemma

“Annabelle’s work is what will propel your life to a whole new level.

Alice

“The transformation that everyone has seen in me is incredible.”

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My work is a combination of:

Personalised Coaching: Tailored sessions that address your unique challenges and goals, creating a roadmap for your transformation.

Mindset & Belief Work: We’ll identify and reframe limiting beliefs that have held you back. Through transformative mindset techniques, you’ll learn how to think, act, and make decisions in alignment with your highest vision for yourself and your life.

Emotional Healing:  Past emotional wounds often live in the body, fueling stress, overwhelm, and patterns of stuckness. Through powerful healing techniques and nervous system support, we’ll release stored emotions and reset old triggers, helping you break free from limiting patterns and bringing freedom and ease to your life.

Practical Tools & Ongoing Support: Each session will leave you with actionable strategies and clear steps to follow. I’ll provide tools and resources that are easy to implement, so you can make steady, sustainable progress without feeling overwhelmed.

“I feel like a completely different person. I wouldn’t be where I am today without working with Annabelle.”

Sophie Rebbeck

“I cannot recommend this work enough.”

Rosie Rogers

“Working with Annabelle has been life changing.”

Nicole Hungerford

Chloe Tipple, Double Olympian

“I’m a huge advocate for this work with Annabelle. There is no greater use of your resources than to better yourself. Your entire life will change.”

At times my work looks like…


Supporting my global client base via private sessions and private programs. 

Other times it looks like coaching & facilitating group sessions.

When I’m not doing that, I’m recording episodes for my podcast, Steep Your Soul and love to share insight and guidance with my community via the episodes.

Prior to starting my business 9 years ago, I worked in a large corporate in a Human Resources role.

Many clients who come to my programs are in the professional service sector or work in similarly demanding roles. I understand the challenges of these environments. 

I live in Christchurch, New Zealand with my husband, Ben and our daughter Eloise who was born in late 2022.

Wellness and a natural approach to health and life is my jam.

Outside of work, you can find me running after my very busy Toddler, cooking (and eating!) homemade treats, mixing up an essential oil blend and enjoying a delicious glass of Sav with friends for good measure.

Qualifications:

Bachelor of Commerce in Human Resource Development

Certified Coach

Certified Emotion Code Practitioner

Certified Breathwork Practitioner

Touch for Health Level 1

Katie Rodwell

“My work now feels much lighter, I have a deeper belief in myself and I let my life flow a lot more.”

There’s a big and beautiful transformation that’s available for you.

If you’re ready to explore how I can support you, click the link below.

AS FEATURED IN

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I’ve worked with clients around the globe to create amazing shifts in their lives and I’d love to support you to do the same. 

Here’s where to go next: 

Get the free I AM Audio

Played over 7000+ times by my community. Perfect for your morning routine! All you need to do is press play, sit back and allow this powerful audio to work it’s magic on you. . Download here.

Listen to my podcast

My podcast, Steep Your Soul is available on Spotify, iTunes and wherever you listen to podcasts. Listen to episodes here.

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Work With Me

I work with clients in private 1:1 coaching, I offer corporate workshops and also have digital courses you can work through in your own time. Learn more about working with me, click here.